The House Whisperer

Union Savings Bank

 

How do you get a traditional, community bank to step out of their comfort zone and go after that coveted millennial audience? You do it with a whisper – and a bold, humorous approach to selling mortgages and home equity loans. The result being a fun spokesperson we call, “The House Whisperer.” He was key to helping the bank gain a greater share of the market – millennials in particular.

Truth

The campaign exceeded its applications goal by 20%.