The Smart View

MassMutual

 

We needed to shake things up. Get a 165-year-old financial company to start thinking differently about how to talk to customers. The solution? A webisode series entitled, The Smart View. Concepted, written and produced by The Pita Group, we created more than 24 episodes over multiple seasons – answering real questions on retirement – that engaged three generations of audiences.


 

Truth

The series garnered thousands of online views within the first three months and over 500 shares on Facebook.

 
On Screen Graphics

Pita developed a comprehensive graphics package to serve all of the on-screen needs of the webisodes.

Set Design

The Pita Group designed and built the set in our 1,500 square foot studio.

Social Media

The Pita Group was responsible for creating all of the digital graphic elements to promote The Smart View web series on a variety of social media channels.