Technical high schools. They’re not just to learn a trade. And that was our challenge: Change the misperception around technical high schools. The Pita Group started with clarifying the brand promise for the Connecticut Technical High School System – Students Succeed Here. We implemented it across all platforms, reaching everyone from administrators and faculty to parents and students to legislators and government officials. Changing the way people think about technical schools in the process.
Over the course of two years, with The Pita Group’s strategic social media plan, The Connecticut Technical High School System was able to grow it’s overall social media fanbase by over 750%.
Pita implemented a system-wide website initiative for home office and all 20 CTHSS schools.
Pita developed a traditional logo system that brings together all of the CTHSS's schools under one brand look, while maintaining each of their individual color palettes.
The Pita Group launched a variety of platforms and created content for all, including Facebook, Instagram, Twitter and LinkedIn for the system and the superintendent.
Pita created regional and national public relations strategies with a focus on government officials in addition to multicultural media outlets.