African American History Calendar



This is diversity marketing. It started with a calendar – showcasing African American leaders and the ways in which they are making a positive impact within urban communities across the country.  It grew into a fully integrated campaign, demonstrating the commitment to the African American community and a ten-plus year relationship between The Pita Group and Aetna.


Every February, The Pita Group supports the launch of the calendar during African American History Month – helping to attract transformational leaders and community influencers from all over the U.S.