It started as a quarterly magazine project. It evolved into a branding program featuring an annual award show – The Apex Awards. It was all designed to highlight UnitedHealthcare’s national accounts and the innovation around their health and wellness programs. The Pita Group helped to brand and package the event – creating the annual presentation for nearly 10 years.
There is standing room only every year at the Apex Awards, helping them to strengthen UnitedHealthcare’s client relationships.