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Different by Nature

Riverfront Recapture

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What happens when a 35-year-old urban development organization realizes its mission has evolved into something completely different from where it began? The Pita Group helps them develop their first-ever brand value story. Helping Riverfront Recapture clarify its brand with one, unified voice and elevating the brand as a local, regional and national model that helped revitalize an entire city.

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Truth

Post brand launch, Riverfront's overall visitors to the park increased by 100,000 in the first year.

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