Skip to Main Content

Different by Nature

Riverfront Recapture

Continue Reading

What happens when a 35-year-old urban development organization realizes its mission has evolved into something completely different from where it began? The Pita Group helps them develop their first-ever brand value story. Helping Riverfront Recapture clarify its brand with one, unified voice and elevating the brand as a local, regional and national model that helped revitalize an entire city.

Riverfront Recapture logo


Post brand launch, Riverfront's overall visitors to the park increased by 100,000 in the first year. website screenshot