Different by Nature

Riverfront Recapture


What happens when a 35-year-old urban development organization realizes its mission has evolved into something completely different from where it began? The Pita Group helps them develop their first-ever brand value story. Helping Riverfront Recapture clarify its brand with one, unified voice and elevating the brand as a local, regional and national model that helped revitalize an entire city.


Post brand launch, Riverfront's overall visitors to the park increased by 100,000 in the first year.